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Guerrilla marketing tactics for effective brand positioning
4th March 2019
Discover how brands like Duracell and PaddyPower used guerrilla marketing tactics to create memorable and attention-grabbing campaigns, extending their reach and generating buzz without extra cost.
How top brands use polarisation to gain popularity
18th January 2019
Discover how polarised brand positioning can be a valuable tool in standing out from competitors, as we explore five top brands that have used this strategy to their advantage. From Ryanair's controversial CEO to Nike's association with scandal-ridden athletes, these companies prove that sometimes, no publicity is bad publicity.
Brand Positioning Strategies of Global Car Manufacturers
17th December 2018
Discover 5 methods car manufacturers use for brand positioning, including the importance of search engine optimisation (SEO) and the potential missed opportunities for traffic and conversions.
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