Fairtrade communications staff around the world really appreciate ResourceSpace. It's proven invaluable as a one-stop for sharing and storing all our images and brand assets. I don't know how we'd manage without it!
Guerrilla marketing tactics for effective brand positioning
4th March 2019
Discover how brands like Duracell and PaddyPower used guerrilla marketing tactics to create memorable and attention-grabbing campaigns, extending their reach and generating buzz without extra cost.
How top brands use polarisation to gain popularity
18th January 2019
Discover how polarised brand positioning can be a valuable tool in standing out from competitors, as we explore five top brands that have used this strategy to their advantage. From Ryanair's controversial CEO to Nike's association with scandal-ridden athletes, these companies prove that sometimes, no publicity is bad publicity.
Brand Positioning Strategies of Global Car Manufacturers
17th December 2018
Discover 5 methods car manufacturers use for brand positioning, including the importance of search engine optimisation (SEO) and the potential missed opportunities for traffic and conversions.
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