Fairtrade communications staff around the world really appreciate ResourceSpace. It's proven invaluable as a one-stop for sharing and storing all our images and brand assets. I don't know how we'd manage without it!
Why ResourceSpace will never be acquired - and why it matters
31st August 2022
We recently came across an article by DAM expert Ralph Windsor discussing the trend of DAM software vendors being acquired. Windsor explains why this is happening and why it matters to DAM users. He highlights the challenges of DAM migrations and the potential impact on users when their vendor is acquired. Read the full article to understand why ResourceSpace will never be acquired and why this is important for our customers.
Key steps for a successful rebrand
11th December 2019
We understand that a rebrand can be both exciting and stressful. To ensure a successful rebrand, it's important to have a good understanding of your current branding and how it can be incorporated into the new designs. Research is key - consider your mission statement, company story, and how your branding connects with your customers. Don't forget to think about the impact on SEO and how to counteract any negative outcomes.
How top brands use polarisation to gain popularity
18th January 2019
Discover how polarised brand positioning can be a valuable tool in standing out from competitors, as we explore five top brands that have used this strategy to their advantage. From Ryanair's controversial CEO to Nike's association with scandal-ridden athletes, these companies prove that sometimes, no publicity is bad publicity.