
The team at ResourceSpace have been a joy to work with, helping us manage what could've been a really difficult transition every step of the way.
#HSBC
18th January 2019
Discover how polarised brand positioning can be a valuable tool in standing out from competitors, as we explore five top brands that have used this strategy to their advantage. From Ryanair's controversial CEO to Nike's association with scandal-ridden athletes, these companies prove that sometimes, no publicity is bad publicity.