Fairtrade communications staff around the world really appreciate ResourceSpace. It's proven invaluable as a one-stop for sharing and storing all our images and brand assets. I don't know how we'd manage without it!
How to brief a graphic designer effectively
20th June 2022
Learn how to effectively brief a graphic designer in order to get high-quality work. A graphic design brief should include technical details, target audience, purpose, style requirements, budget, deadline, and deliverables. Follow the six steps provided to create a clear and comprehensive brief.
Why ResourceSpace is perfect for... product marketing
2nd September 2021
ResourceSpace is the ideal Digital Asset Management (DAM) platform for product marketing. With everything stored in a central location, it ensures brand consistency and reduces the chances of using outdated imagery. This eliminates the risk of mismatches between expectation and reality, leading to returns or bad reviews.
How to leverage user-generated content to promote products
29th September 2020
Leveraging user-generated content (UGC) can lead to higher engagement and increased trust with your audience. UGC allows customers to provide feedback and share information with their communities, expanding your reach effortlessly. Negative comments can also be turned into opportunities for improvement and building customer trust. Learn how to harness the power of UGC in our latest blog post.
Strategies for maintaining brand consistency across franchises
28th February 2020
Maintaining brand consistency is crucial for franchises to ensure a consistent customer experience and long-term success. Inconsistent experiences can cause buyers to question the quality of the brand, costing revenue in the long run. Franchises need to apply current branding on everything from signage to staff uniforms to reinforce the company's marketing message. Communication and training are essential to ensure franchises uphold brand best practices.
Guerrilla marketing tactics for effective brand positioning
4th March 2019
Discover how brands like Duracell and PaddyPower used guerrilla marketing tactics to create memorable and attention-grabbing campaigns, extending their reach and generating buzz without extra cost.
8 ways manufacturers use their DAM to save time and money
4th November 2018
We explore how manufacturers can save time and money by using a digital asset management (DAM) system. From increased efficiency in accessing and sharing key product information to better version control and time management, a DAM system can streamline processes and prevent costly mistakes. Find out how a DAM system can benefit your manufacturing organization.
Could DAM software innovate your approach to product marketing?
17th October 2017
Could DAM software revolutionize your product marketing? Many companies struggle with managing campaign assets and rolling out new materials. By implementing Digital Asset Management (DAM) software, companies can simplify campaign development by centralizing file sharing, standardizing templates, improving feedback processes, and enabling secure collaboration. However, not all DAM software solutions are designed for product marketers, so careful research is necessary.
5 ways DAM enhances brand consistency
18th September 2017
At ResourceSpace, we understand the importance of brand consistency and the challenges organizations face in maintaining it. That's why we believe that implementing Digital Asset Management (DAM) software is crucial. With DAM, all assets are centrally stored and accessible from anywhere, making it easier for teams to find and use the latest documents and campaign materials. DAM also allows for easy sharing of documentation and feedback, ensuring the right materials are being used. Additionally, user access can be controlled and restricted, providing added security. Discover how DAM can support better brand consistency in our latest article.
What Users Say
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ResourceSpace has empowered our staff to find and access the content they need independently while allowing us to keep centralised control of assets and metadata.