Proprietary software refers to computer programs that are owned by an individual or a company (usually the software's publisher). The owner of proprietary software retains exclusive rights to the software, including the source code, which is typically not shared with the public. Users are granted a licence to use the software under specific conditions set by the owner, which often include restrictions on copying, modifying, or redistributing the software. This type of software is also known as closed-source software.

In the context of Digital Asset Management (DAM), proprietary software solutions are often chosen for their robust features, dedicated support, and regular updates provided by the vendor. These solutions are designed to help organisations efficiently manage, store, and retrieve digital assets such as images, videos, documents, and other media files. Proprietary DAM software can offer advanced functionalities like metadata management, version control, and user permissions, which are essential for maintaining the integrity and accessibility of digital assets.

However, the use of proprietary software in DAM systems comes with certain considerations. The cost of licensing can be significant, especially for large organisations with extensive digital asset collections. Additionally, reliance on a single vendor for updates and support can pose risks if the vendor discontinues the product or goes out of business. Organisations must weigh these factors against the benefits of using a proprietary DAM solution, such as the potential for enhanced security, specialised features, and professional support services.

In the broader software landscape, proprietary software is contrasted with open-source software, which is distributed with its source code and can be freely used, modified, and shared. While proprietary software offers a controlled and often more polished user experience, open-source software provides greater flexibility and community-driven innovation. The choice between proprietary and open-source software depends on an organisation's specific needs, resources, and strategic goals.