Fairtrade communications staff around the world really appreciate ResourceSpace. It's proven invaluable as a one-stop for sharing and storing all our images and brand assets. I don't know how we'd manage without it!
Managing Font Risk with Digital Asset Management
4th March 2024
Are you aware of the implications of 'font risk'? Find out more about this often misunderstood issue, and how a DAM can help you manage it.
How to brief a graphic designer effectively
20th June 2022
Learn how to effectively brief a graphic designer in order to get high-quality work. A graphic design brief should include technical details, target audience, purpose, style requirements, budget, deadline, and deliverables. Follow the six steps provided to create a clear and comprehensive brief.
How to leverage user-generated content to promote products
29th September 2020
Leveraging user-generated content (UGC) can lead to higher engagement and increased trust with your audience. UGC allows customers to provide feedback and share information with their communities, expanding your reach effortlessly. Negative comments can also be turned into opportunities for improvement and building customer trust. Learn how to harness the power of UGC in our latest blog post.
Strategies for maintaining brand consistency across franchises
28th February 2020
Maintaining brand consistency is crucial for franchises to ensure a consistent customer experience and long-term success. Inconsistent experiences can cause buyers to question the quality of the brand, costing revenue in the long run. Franchises need to apply current branding on everything from signage to staff uniforms to reinforce the company's marketing message. Communication and training are essential to ensure franchises uphold brand best practices.
Maintaining consistency in sales materials for brand development
4th February 2020
Ensure brand consistency in sales material by creating guidelines that cover logo positioning, colour schemes, fonts, and tone of voice. Define the process for sales asset creation and use templates to make it easier for sales teams to access and use on-brand content. Store and share assets on a single platform for convenience and efficiency.
Protecting Corporate Identity: Key Challenges and Solutions
3rd January 2020
Protecting your corporate identity is crucial for maintaining brand consistency and avoiding confusion. From logos to social media pages, having systems in place to ensure everything is in sync is essential. Learn how to develop and maintain brand guidelines to protect your corporate identity with our free guide.
An introduction to Brand Asset Management (BAM)
27th February 2018
At ResourceSpace, we understand the importance of maintaining brand consistency. That's why we've written a complete guide to developing your brand guidelines, including tips on managing use of your brand guidelines and rebranding. Learn how to effectively manage your brand assets and ensure they are easily accessible to your team members.
Damaged goods: Avoid brand disasters with the use of DAM software
25th May 2017
Protect your brand from damaging incidents or campaigns with the use of DAM software. With brand asset management software, you can ensure that everyone in your organization is aware of your brand strategy and image, and that only approved and relevant assets are being used. Read our article to learn more about how DAM software can save your brand's reputation.
What Users Say
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ResourceSpace has empowered our staff to find and access the content they need independently while allowing us to keep centralised control of assets and metadata.